The Aledant movement

There is no ambiguity that small business and Latina entrepreneurship have the power to turn the US economy around, and both private equity and the Federal Government have started programs that boost the growth of the next “Gazelle” or fast-growing start-up with the ability to become the next Google or Apple. But in between the well-established “Giants” and the “Gazelles”, lies a whole boundary of smaller companies that also benefit to fuel the economy – smaller companies from cleaning services, yoga studios, to cupcake shops. Latinas as a culture gravitate toward starting businesses and being their boss, building something for their families. Another vital element is that a lot of Latina businesses are being started by immigrants, who are more voracious and enthusiastic about what they’re doing and want to have an impression on their financial well-being. Being an entrepreneur is a great way to do that. A third element is that Latinas who aim to be highly successful fin...